5 Keys for Effective Business Communication 11. The more personal and engaging the conversation is the more effective it will be. Gone are the days when business theory advocated that leaders should cater only to the mind and not to the heart. It is impossible to engage and influence any audience unless you know what is on their mind. There is great truth in the following axiom: People dont care how much you know until they know how much you care. King had to offer the audience and this captivated their attention. The promise of freedom and equality is what Dr. When communicating you should always be striving to answer the question that is in the listeners mind, What Is In It For Me?. This is a popular technique with business leaders who are looking to motivate their teams and galvanize them into action. Their heart and mind can convey their thoughts just as well. A good communicator will own what he is trying to convey and of he or she truly believes and knows what they are talking about, they need not refer to any script. History tells us that even though Martin Luther King had some notes with basic pointers on it, he almost never used it when he gave the speech. King repeatedly used phrases like: We will not be satisfied Go back With this faith I have a dream This was an intentional and perfectly executed rhetoric that kept bringing the listener back to the core idea or theme that is being conveyed 3. Use Symbolism & Metaphor Symbols & Metaphors serves these purposes: Conveys the meaning of the words Invokes powerful feelings and emotions that the listener immediately associates with it Very useful in everyday business presentations and in conversations where one is selling an idea 7. discontentment, referred as a sweltering summer freedom and equality referred as invigorating autumn 6. Use Symbolism & Metaphor Here are examples of Kings incredible use of metaphors: segregation, referred as dark and desolate valley racial justice referred as a sunlit path. In todays competitive world, communication skills in business are the. Whatever else an audience may miss, conviction is what they will immediately perceive if the speaker truly has it It is not the words but the intention behind the words that makes the message persuasive A communicator can have great acting skills but can never mimic true conviction if he doesnt really feel it within his soul 1. Effective presentation skills PPT designs help you race up the learning curve. Be Relevant 5 Keys for Effective Business Communication Conviction 4. The key learning in this presentation have been adapted from the life of the iconic speaker, Martin Luther King, Jr. 1.MMM Training SolutionsMMM Training SolutionsĢ.
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